Blog

Notes from behind the lens — real estate, Chicagoland and the business of looking good online.

Pre-drywall photo of open framing, wiring and plumbing in a new construction home

November 5, 2026

Pre-Drywall Inspection Checklist: What to Check and Record Before the Walls Close

What to check at a pre-drywall inspection, room by room, and why you should photograph and 3D-scan every wall before the drywall goes up.

Read article ›

Bright, uncluttered living room with tall windows and a modern fireplace, ready for real estate photos

October 26, 2026

Photo Day Checklist: How to Get Your Home Ready for Listing Photos

A short, simple checklist to get your home ready before your real estate photographer arrives — a little prep goes a long way for your listing photos.

Read article ›

Real estate agents filming an interview-style video series in a Chicago storefront office, with a camera on a tripod

October 26, 2026

Real Estate Video Ideas: 10 Topics for an Agent Video Series

Ten ready-to-film real estate video ideas for agents — affordability, location, inspections, closing costs and more — with talking points for each.

Read article ›

Aerial drone view of the Chicago skyline and Willis Tower at golden hour, with new apartment construction in the foreground

October 25, 2026

Framing Chicago: A Real Estate Photographer’s Take on Living in the Windy City

Is Chicago a good place to live? A real estate photographer’s view of the city’s neighborhoods, lakefront and trade-offs — from the other side of the lens.

Read article ›