Consumers prefer videos to all other forms of content.
Hubspot, a leading CRM platform, found that a majority of consumers prefer video content to any other available content. Videos capture attention and can be consumed quicker than reading. Additionally, the top social media platforms encourage video sharing over text only posts. It’s also important to understand your target market.
“Millennials comprise a cohort of people purchasing homes, baby clothing, and B2B software. And their strong preference for video, social, and mobile-first content has implications for marketers working across an expanding array of industries.”
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