Homes with high-quality photos receive 47% higher asking price per square foot. (cbsnews.com). Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal).
Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)
Internet users first look at the visuals of the goods before taking an interest in the rest. The competition on the various platforms is such that the slightest mistake can be eliminatory. Professor Michael Seiler, founder, and director of the Old Dominion University Experimental Real Estate Behavior Institute who led the study, says, “Without an eye-catching picture, the battle is lost in advance. You have 2 seconds to grab the attention.”
What we did: Basic Listing Package: 60 Second Video + Photo 25
What was the cost: $400
Agent: Izabela Sloma | Compass